Wonder and Wild

Kids’ craft box club, Wonder and Wild briefed us to create a joyful logo, brand identity and packaging design

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Logo and brand development

Big on curiosity and creativity, Wonder and Wild needed a vibrant visual identity to reflect the sunny sparkle of kids’ imaginations. We loved developing a playfully dynamic toolkit that could be applied with ease and adaptability.

Bold, nature-inspired colours are gender neutral, whilst the energetic illustrations bring a delightful sense of wit, warmth and familiarity to the doorstep with each new product.

Hand drawn, photographic and textural elements are mixed and matched for a crafty, collaged feel, whilst still being cohesive and instantly recognisable.

“You’ve worked so hard, I was really just expecting a few logo ideas at this stage so it was lovely to open the document and see all your fab ideas! I couldn’t sleep last night as my mind was buzzing with ideas for how to use all the little characters.”

— Louise Smythson, Wonder & Wild