Acorn and Pip

Award-winning kid’s concept store and cafe, Acorn and Pip came to us needing an update to their branding and customer experience.

We looked at their offering as a whole, from the logo at the heart of their brand, to the customer journey in store.

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Logo and brand development

The existing acorn logo plays upon the proverb “great oaks from little acorns grow'“. By adding a leaf to ‘hold the acorn’s hand’, we acknowledged the family that grows with the child. Having the two together, perfectly reflects the supportive, loving, whole-family led ethos of the shop.

“I'm blown away! I adore them… they totally bring in to play the fun elements of the brand that we have been totally missing!! These have made me smile :)”

— Lucy Haslam, Acorn and Pip

A suite of illustrations were created to capture the brand’s magic combination of gentle, mischievous charm. From signage to stickers and postcards to colouring sheets, the distinctive imagery brings a delightful sense of joy and familiar personality at every turn.