Little Cloud

Heirloom children’s decor brand, Little Cloud, came to us looking to elevate their visual identity. We captured their essence with a soft, ethereal elegance and sprinkling of irresistibly sweet packaging.

Photography Laura Hutchinson for Little Cloud

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Logo, packaging design and brand development

Little Cloud were in need of a new look to reflect the high-end, heritage quality of their product.

A timeless tone of voice was developed, giving the brand an understated authority, whilst jointly communicating the dainty charm and irresistible sweetness at its core.

A magical unboxing process was paramount when looking at the brand experience. We conjured up pastel-hued scallops, sprinkles of stars and carefully crafted copy, to delight the customer at every stage of the Little Cloud journey, from washi tape, to website.